Wednesday 27 July 2011

Mobile messaging

Mobile messaging plays an capital role in LBS. Messaging, abnormally SMS, has been acclimated in aggregate with assorted LBS applications, such as location-based adaptable advertising. SMS is still the capital technology accustomed adaptable announcement / business campaigns to adaptable phones. A archetypal archetype of LBS applications application SMS is the commitment of adaptable coupons or discounts to adaptable subscribers who are abreast to announcement restaurants, cafes, cine theatres. The Singaporean adaptable abettor MobileOne agitated out such an action in 2007 that complex abounding bounded marketers, what was appear to be a huge success in agreement of subscriber acceptance.

Companies alms location-based messaging (sometimes referred to as 'geo-messaging') accommodate The Coupons App 1(US), Centrl 2(International), Zhiing (international), BluePont (US),20 Loopt (US), Dodgeball (US) and GeoMe 3(Spain).

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